The history of ABSEL brand started in 1995 in Cyprus with a small family car service station and a store selling spare parts for premium cars. Years of hard work, the desire to provide customers with quality products, and a team united by one goal led to the construction of a differentiated business, inextricably linked to the automotive industry, and ensured ABSEL's reputation as a reliable partner. The gained experience and competencies became a solid basis for the creation of our own brand of spare parts, ensuring success at the start of the project and sustainable development.
By 2023, the company's portfolio, in addition to direct distribution of spare parts and lubricants with a wide customer base in the CIS, Transcaucasian republics, Europe, Middle East and Africa, includes such lines of business as official dealership of premium European and Asian cars, professional event management for the automotive industry and franchise of a network of service stations. Currently, the company's business units are located in 6 countries on 2 continents. The ABSEL production headquarters located in the UAE, as well as the Production Coordination Center located in Istanbul, provide the group's customers with quality products manufactured at the largest production sites in Europe and Asia.
ABSEL brand proudly participated in the momentous 20th-anniversary edition of AUTOMECHANIKA DUBAI 2023. As the Middle East's largest international automotive aftermarket exhibition, it showcased a dazzling array of automotive innovations with representatives from 61 countries bringing forth their offerings. This grand event, held from October 2 to 4 at the esteemed World Trade Center, drew the attention of over 52,000 discerning attendees.
Our esteemed visitors at the ABSEL booth were introduced to our extensive range of spare parts and technical fluids, celebrated for their hallmark qualities: quality, reliability, durability, and cutting-edge technologies. They were also brought up to speed on the latest trends and innovations in the ever-evolving automotive industry. ABSEL team successfully forged new business partnerships, cemented contracts with international collaborators, and deepened their insights into the dynamics of the modern automotive sector.
Dear partners! We are glad to inform you that ABSEL brand batteries are on sale now. High-tech premium class batteries meet international quality and safety standards. ABSEL batteries comply with European standards and are produced in factories certified and compliant with international quality standards ISI/IATF 16949, ISO 9001, ISO 14001.
ABSEL batteries are manufactured using modified SLI / AGM technologies. The use of innovative calcium (Ca) alloy grids provide increased resistance to vibration and instant engine start-up and reliable power supply in all conditions, ensuring high performance over a wide temperature range. Having our own testing center guarantees quality control at all stages of the production process. All ABSEL batteries have a safe and maintenance-free design.
We are glad to present the new ABSEL product - a non-freezing liquid that works effectively even in very low temperature conditions.